October 2017
Steve Lipin’s New P.R. Firm Is Introduced
Meet Gladstone Place Partners. (Here’s its announcement video.)
The challenge
Can Mr. Lipin’s new 13-person firm compete with established rivals like Sard Verbinnen, Joele Frank or Brunswick Group, the firm he left this spring after 16 years?
Mr. Lipin’s response: His new firm understands how the world works.
Or, as he put it in Gladstone Place’s announcement:
“The demands faced by companies today are unprecedented, stemming from a hyper-connected social media environment, increased competition for talent and capital, and pressures from regulators, critics and others.”
The firm will work on many of the issues that Mr. Lipin handled at Brunswick, including mergers, crisis communications and corporate positioning.
Among his hires:
• Louis Susman, a former lawyer, banker and United States ambassador to Britain;
• Lauren Odell, a former colleague at Brunswick;
• Danielle Belopotosky, a former NYT editor who will focus on social media;
• Michael Flaherty, a former reporter for Reuters
Bonus trivia
“Gladstone Place” is the name of the road in Montauk, N.Y., that leads to Mr. Lipin’s home.